Take a look at this latest issue of Business Week which runs an article entitled 'Polluting the blogosphere'. Jon Fine takes a look at http://www.payperpost.com, a company paying bloggers to buzz about brands.

"Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they'll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates."

With the WOM marketing industry pulling for a common code of ethics to govern WOM campaigns, this venture seems rather out of touch with the space.

Thanks to Rob Ricci for heads up.