Crayon have recently announced their crack team and SL gameplan. In the words of Neville Hobson, they are;

'...the first company to be launched in Second Life.'

I would have thought the myriad of virtual companies already in SL as well as those real and in-world hybrid agencies (like ESC and IVM) may dispute the claim. However, nobody doubts these guys will bring some exciting ideas into this space.

Read the post and comment here.