According to the latest stats from Magid, video consumption online has gone mental in the States. Excerpt from PR Newswire press release below;

Weekly usage of online video has also risen over the last year. Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.

Even more remarkable is the amount of online video use among young Americans. Among young adult males 18 to 24, 35 percent report using online video at least once a day, and 80 percent report watching online video at least once a week. In all age-groups, males are more regular viewers of online video. Among females 18 to 24, weekly use of online video is 53 percent (versus the 80% for males). The population that has the lowest rate of weekly online video usage is older women. Among the group of females 55 to 64 years old, 39 percent report using online video weekly.

Thanks to Earthtimes for heads up.