It is always a pleasure when a guru passes on information. In this case the we are being shown the light on how to get an article Dugg effectively on social-bookmarking site Digg by Social Media observer Dan Zarella.

Rather than focusing on the playing of algorithms, a subject examined thoroughly already, Zarella has concentrated on the connections that can be made, seeing this as the beating heart of maximising an article’s potential. His report called Link Attraction Factors relays his findings and it is worth investigating two tools he created as result of his work, the Keyword Tool and LAF Title Check.

Zarella featured on ReadWriteWeb as a guest author discussing his work examining Digg, which gives some background as to the finer points of his investigations.