My Yearbook is a social networking site aimed squarely at teens and despite its rather shameful tagline of ‘You’ve Got Friends’, it is popular. In fact, if social networks were like the cliques at school, My Yearbook would be the outsider upstart that defies his younger age by maintaining a cool demeanour. It’s the Ferris Bueller of the social web.

The aesthetics of the site are some what contradictory to the stretched metaphor I’ve employed above; it is brash and gaudy, similar in colour clash to anything sponsored by T4. However, it’s on the money for its audience, literally. Announced yesterday was the news of $13 million venture capital raised to “develop new services for its members and continue to drive revenue”. Yep, that’ll certainly help.

Although it is not in the same class as MySpace or Facebook, it is making a move. Pushing toward 8 million members, courting new sign-ups everyday numbering in the tens of thousands, and employing partnerships with the Teen Choice Awards, for example, My Yearbook is mobilising. Backed with a bag full of cash and the power of youth, which isn’t a bad combination at all.   

Via Webware.