If you want to embrace the passionate then you could do a lot worse than getting involved in a niche social network.

Sneakerplay is a social network like any other, you have a profile, you hook up with your pals, upload pictures, let everyone know what you’re listening to and maintain a status among other things. The difference is that it’s entirely designed to cater for the sneaker freaker, those with a love of all things trainer related.

Whatever the brand, whatever the craze, or whatever the niche, it is likely that somewhere on the web there’ll be a group of connected individuals discussing that very subject with knowledge, insight, enthusiasm and most importantly passion. Sneakerplay is evidence of this. And the key? These people will share an appreciation of wider themes, in the case of Sneakerplay this could vary from design to music, fashion to subculture, niche doesn’t necessarily mean narrow.