Just a quick update on a post that caught my eye as I perused the world of ChrisBrogan.com recently. And it is, as the title suggests, kind of cute - in both senses of the word.

His post, Finding Treasure in the Comments, isn't just a clever continuation of an analogy that began here. Picking out the reflective thoughts of Rachel Cornell, Chris praises her play on words, which as I mentioned is cute. I mean the concept of a 'relationSHIP', come on, that is big-eyed kitten territory. Nevertheless, it is also 'astute' cute in the way it communicates the sort of connections one should be making within the world of Social Media.

"...Here is yet another reason why it’s smart to build relationSHIPS not little relation-dinghies. RelationSHIPS are well designed to withstand troubled waters; dinghies will capsize easily."

Fairly quirky and profound stuff for your average comments section.