Stinging synopsis of PR's bundle into social media by Lance from Immediate Future. All the dangers of an bandwagon jumping, unintelligent and ill devised approach clearly spelled out.

http://blog.immediatefuture.co.uk/is-pr-welcome-in-social-media/

Being knee deep in the space is the most basic prerequisite. If you're not, don't jump in. Get help. Molly's latest 'Talk @ or Talk 2.0' keynote in Antwerp is a good starter for 10.

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