The Word of Mouth Marketing Association run a series of Wednesday webinars to give brands, agencies and any other interested folk a crash course on the state of the WOMosphere, and tomorrow I will be leading the discussion with my presentation Talk @ or Talk 2.0: conversations matter. In an industry where there are a lot of buzzwords and bandwagons floating around, I throw out a few challenges about what meaningful and sustained brand conversations really look like. I'll give you a clue; they rarely involve emailing bloggers, creating Facebook apps, 'seeding' kitten based virals, or 'driving buzz' to a microsite.

Come and join us at 12pm EST (that's 5pm for UK types) - you can sign up at the WOMMA website or the Facebook group. It's free for WOMMA members and non-profits, $50 otherwise. All sorts of robust and challenging questions essential.

(They've chosen to illustrate it with a rather embarrassing and ancient photo. I am more intelligent than I look.)