As we keep telling clients that they need to become conversational within as well as without, by learning how to turn their employees into brand advocates and transform their internal comms into a creative, collaborative social network all of its own, we're careful to walk the talk ourselves.

Having experimented with platforms such as Wikis (not dynamic or visual enough, and unwieldy with a big team) we've seen great success with SocialCast, which allows us to share and debate internally in a way that feels absolutely intuitive to the Facebook generation. The series of microblogging-style update options, where you can throw up an idea, a question, a link, or indeed a worklog explaining what you're up to, are a refreshingly immediate way of keeping connected to members of all the different teams, and as a global company, we find it especially useful; our offices are spread across both London and Oxford, and at any one time a good few Heads are likely to be at an event or meeting abroad.

Of course, it comes up against the same issues we see in public social media; as your Socialcast presence draws in feeds from all your other sites (Twitter, Flickr, Digg etc) the work/personal lines can become blurred, and we're still working out how to keep things focused without stripping away the intimacy that keeps it human and creative. But it's already stimulated a lot of conversation about how we can make the way we work better - which is what we're all about, in the end.

What have your experiences been of branching into conversational comms? McKinsey have a neat summary on Web 2.0 tools for companies here...