This is how not to do consumer engagement folks. Below is the start of a truly bizarre conversation between Ryan Air staff and a blogger who posted about a bug he thought he'd found on the Ryan Air website.

"you’re an idiot and a liar!! fact is!

you’ve opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they’re mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!"

Surely what we are seeing is a future social media "what not to do" case study to be thrown around at client meetings and events for some time to come. Swallow a brave pill and read on here. It gets more surreal...