...quite a lot about Twitter last week, and now Hitwise have announced that Twitter has landed in the UK top 100 most visited websites for the first time. It's straight in at number 91, above behemoths such as Digital Spy and Money Supermarket, and has also leaped from being the 23rd most popular UK social network or forum to the 7th, in the past three weeks.

It's also interesting to see Robin Goad attributing Twitter's success to ''the ‘eco-system’ of sites and applications that it has created via its open API'', which is something we were talking about yesterday (I'm not going to link, man, just dip your eyes a few lines below). It's just a nice example of how all these elements must feed into (and off of) each other to gain word of mouth traction: tapping into relevant behaviours (such as microblogging) using the best tools (Twitter), and combining them with an Open Source mind. You can't jump on one in isolation; they're all essential organs in the social media machine.